#contentmarketing

Stop Wasting Your Time with Marketing that Doesn't Make You Money

Stop Wasting Your Time with Marketing that Doesn't Make You Money

Do you ever get stuck trying to figure out what kind of content to post? Wonder how to make your content marketing efforts pay-off in sales and cash in the bank? I'm breaking down the simple 5-step formula that solves both issues during this multi-part video series. 

In Part 5, I show you the easy way to create a profitable content marketing plan.

Want to Deeply Connect with Your Target Market? Start Doing This Now

Want to Deeply Connect with Your Target Market? Start Doing This Now

In a noisy and crowded world, how do you stand out and connect with those who want and even need what you’re offering? The answer is surprisingly simple.

7 Tactics to Influence Clients and Sell More

7 Tactics to Influence Clients and Sell More

Did you know that the largest segment of your Ideal Client pool either isn’t aware of they have the problem you can solve or they are aware of it but not actively looking for a solution? In fact, at any given time, only about 3% of those clients who have the problem you can solve are actively looking for a solution by scouring the internet for answers, asking friends for recommendations, making telephone calls and so on. Most companies are in a dogfight for that 3%, which plants the businesses squarely in the red ocean talked about in Blue Ocean Strategy. If you’re only chasing that 3% with your marketing strategy, you likely find yourself swimming among some big sharks in your field.

However, if you inject greater influence into your messages by setting your clients’ buying criteria, your marketing materials (via Education Based Marketing, as well as traditional marketing copy) will not only ring true to the people who are actively looking for the solution you can provide (a very small percentage of your Ideal Clients), but you will also capture the much more numerous inactive Ideal Clients who have the problem you can solve and who are either aware but not looking for a solution or unaware they even have a problem. 

3 Keys to Truly Knowing Your Ideal Customer

3 Keys to Truly Knowing Your Ideal Customer

If you can’t “get inside your customer’s head”, your emails, marketing messages and programs won’t connect at all or not at a deep enough level to keep your customers coming back again and again. You’ll end up wasting your time and money targeting clients who don’t have the problem you can solve and won’t buy what you’re offering.

You must figuratively turn yourself into your customer and create your messages and learning curriculum from that space. Dive deep into your customers’ minds, their emotions, their motivations, their lifestyles in order to understand them, create products and programs that serve them and connect with them so intimately that they think, “How did she know how I feel? She gets me! And she may just have the solution I’m looking for.” Using this strategy is also how you turn average customers into Raving Fans who happily buy practically everything you offer.

I’ve outlined below 3 Critical Keys to Identifying and Connecting with Your Ideal Customers, each with a series of questions to help you dig deeper and discover exactly who your Ideal Customer is.