#sales

5 Simple Steps to a Money-Making Marketing Plan

5 Simple Steps to a Money-Making Marketing Plan

Tired of wasting your time and effort on marketing that doesn't work?

Do you often feel stumped about what to post in order to connect with clients?

Having a willy-nilly marketing strategy or just throwing spaghetti at the wall to see what sticks is NOT a sustainable, profitable way to get yourself in front of more of your dream clients.

In this multi-part series, I show you step-by-step how to create a marketing plan that actually puts money in the bank (because you won't have a business for long if you're not booking sales!)

In Part 1, you'll learn...

Want to Deeply Connect with Your Target Market? Start Doing This Now

Want to Deeply Connect with Your Target Market? Start Doing This Now

In a noisy and crowded world, how do you stand out and connect with those who want and even need what you’re offering? The answer is surprisingly simple.

7 Tactics to Influence Clients and Sell More

7 Tactics to Influence Clients and Sell More

Did you know that the largest segment of your Ideal Client pool either isn’t aware of they have the problem you can solve or they are aware of it but not actively looking for a solution? In fact, at any given time, only about 3% of those clients who have the problem you can solve are actively looking for a solution by scouring the internet for answers, asking friends for recommendations, making telephone calls and so on. Most companies are in a dogfight for that 3%, which plants the businesses squarely in the red ocean talked about in Blue Ocean Strategy. If you’re only chasing that 3% with your marketing strategy, you likely find yourself swimming among some big sharks in your field.

However, if you inject greater influence into your messages by setting your clients’ buying criteria, your marketing materials (via Education Based Marketing, as well as traditional marketing copy) will not only ring true to the people who are actively looking for the solution you can provide (a very small percentage of your Ideal Clients), but you will also capture the much more numerous inactive Ideal Clients who have the problem you can solve and who are either aware but not looking for a solution or unaware they even have a problem. 

3 Keys to Truly Knowing Your Ideal Customer

3 Keys to Truly Knowing Your Ideal Customer

If you can’t “get inside your customer’s head”, your emails, marketing messages and programs won’t connect at all or not at a deep enough level to keep your customers coming back again and again. You’ll end up wasting your time and money targeting clients who don’t have the problem you can solve and won’t buy what you’re offering.

You must figuratively turn yourself into your customer and create your messages and learning curriculum from that space. Dive deep into your customers’ minds, their emotions, their motivations, their lifestyles in order to understand them, create products and programs that serve them and connect with them so intimately that they think, “How did she know how I feel? She gets me! And she may just have the solution I’m looking for.” Using this strategy is also how you turn average customers into Raving Fans who happily buy practically everything you offer.

I’ve outlined below 3 Critical Keys to Identifying and Connecting with Your Ideal Customers, each with a series of questions to help you dig deeper and discover exactly who your Ideal Customer is. 

Occupy the Pinnacle of Impact, Influence and Income as an Expert Trusted Advisor

Occupy the Pinnacle of Impact, Influence and Income as an Expert Trusted Advisor

You can be the Expert Trusted Advisor for your customers. By consistently engaging in the five stages of trust building, operating with integrity and delivering with excellence, you will quickly become your customers’ Expert Trusted Advisor and see your impact, influence and income soar. 

5 Reasons Why Turning Away Customers Will Help You Make More Money

5 Reasons Why Turning Away Customers Will Help You Make More Money

Growing a business is tough work, and as an entrepreneur or small business, you may be tempted to try to throw a wide net and capture as many customers as possible, regardless of whether they match your Ideal Customer profile or not.  Turning away some potential business customers is not only smart, it’s necessary for your business to thrive.