customer service

5 Simple Steps to Saving a Customer Relationship When You’ve Messed Up

5 Simple Steps to Saving a Customer Relationship When You’ve Messed Up

The truth is you won’t really know how many potential customers you miss out on for every customer of yours who has a bad experience since one customer’s bad experience can have a disproportionately large impact given available technology and online social channels. The result is not only missed customers and revenue but also longer term damage to a business’s reputation, which can be very difficult to undo.

So, what should you do if you’ve inadvertently messed up an order, failed to deliver or somehow otherwise disappointed a customer and you’ve realized your mistake?