So you want to create an online course or digital product or even offer a new kind of service to your clients? You’ve got the idea and have mapped out a plan for your product launch. You’re ready to go! Or… are you?
Not so fast! You’re skipping an essential step that will help you avoid costly missteps, create products your ideal customers can’t wait to buy and which sets your online business up to sell more with a lot more ease. Keep reading to find out what the critical step is before you ever start validating your idea or creating, marketing and selling your new course, product or service.