The Power to Achieve Your Dreams is Within You

The Power to Achieve Your Dreams is Within You

No matter who you are, everyone has times when we get into a low-energy funk and don’t feel like doing anything. And, if you’re out there pursuing your dreams and building a business doing what you love, there can be a lot of tough days.

Days – or weeks – when you just can’t seem to book any new clients. Days when the to-do list seems so long it could bury you. Days when you think about giving up and just go back to a “normal job”.

It’s during those especially challenging times when we need a strong dose of inspiration, a hand up or someone saying “I’ve got your back.”

“Every excuse that we make keeps us away from the things we want the most of out of life.” That’s a truth bomb for you.

Head's up: have a box of tissues nearby. 

The Big Marketing Mistake that Keeps You Earning Less than You Deserve

The Big Marketing Mistake that Keeps You Earning Less than You Deserve

If you’re reading this, it’s likely because something inside you is calling you to do something bigger with your life. There’s a part of you that knows you’re meant to be more and receive more than your current circumstances, whatever they may be. And part of that is having the confidence and the systems that allow you to build a thriving business so you can do the work that is yours to do and serve the people who you’re uniquely qualified to serve.

But, you can’t build a thriving business that serves your clients in the highest way if you’re struggling, working your fingers to the bone or have inadvertently created another J-O-B for yourself that you resent.

In my previous post, I debunked the myth that says if you increase your fees, you’ll lose clients or not get any to begin with. I addressed just about every possible concern or excuse you could have to not charge what you know you’re worth. If you haven’t read that post yet, please read it. It contains critical mindset shifts that will allow you to finally push past your fears and confidently stand in the value you provide, charge for it and get it.

Now we’re going to jump into debunking one of the big marketing strategies that keeps so many business owners struggling financially.

How I Used Two Free Gmail Extensions to Double My Productivity

How I Used Two Free Gmail Extensions to Double My Productivity

As a business owner and mom, I'm always trying to figure out how to get more done in less time. Reaching out to potential clients, following up on inquiries and communicating about new opportunities can devour a lot of time simply with composing and replying to emails.

I use Google Apps for a lot of my business back-end and was getting desperate for a way to cut down on the time it takes me to send out personal emails and track responses… and I wanted it NOW with basically zero learning curve.

That’s when I found a magic combination: Google Lab’s Canned Responses + Boomerang for Gmail.

Once I installed and started using these two tools, I literally cut in half the time that it takes me to send emails… instantly doubling my emailing productivity. 

Raise Your Fees to Get More Clients

Raise Your Fees to Get More Clients

You decided long ago that life was too short to spend it working a typical J-O-B, so you made the leap into pursuing your passion. You’re committed to making a difference in the lives of your clients… and the world. You’ve even built a business around it.

But instead of having more freedom and fulfillment in your life, you're running 24/7 because you’re just not bringing in enough clients at fees high enough to make your business work financially.

Too many heart-centered entrepreneurs know they’re undercharging for the real value and amazing results they deliver, but they’re afraid to raise their rates. That’s not only bad for their business; it also undermines their clients’ ability to get real, lasting results.

How to Finally Start Earning What You Deserve

You’re smart. You’re a go-getter. You’re pursuing your passion of building a thriving business and really going for it.

More people than ever are following their bliss and starting their own businesses…

Yet most entrepreneurs never crack the 6-figure ceiling. Too many of those wanting to make a difference end up struggling.

Of those who do make it into 6-figure territory often only do so by working their fingers to the bone. They may have a ton of clients, but they’re a slave to their business… and it’s certainly not the follow-your-bliss kind of business they’d envisioned creating.

Over the next several weeks, I’m going to share with you the big mistakes that almost every passionate entrepreneur like you is making that keeps you stuck earning way less than your potential and infinitely less than you deserve.

I’ve also packed in the answers to how you can stop making these mistakes and finally start creating 6-figure income consistently without burning yourself out.

The good news is that the problems you’re having with your business – the reasons your business isn’t working like you’d hoped – are totally solvable.

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5 Steps to Get High-End Market Clients as a Coach or Spiritual Entrepreneur

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5 Steps to Get High-End Market Clients as a Coach or Spiritual Entrepreneur

The high-end market for coaches, healers, spiritual entrepreneurs and other high-end services is booming! But you need to know how to position yourself in the high-end market, attract high-paying clients and make saying yes to you easy - at any price. Follow these five simple steps for attracting your right-and-perfect high-end market clients and keep them coming back.

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10 Smart Strategies for Getting the Most from Live Events

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10 Smart Strategies for Getting the Most from Live Events

Before you head out to your next seminar, workshop or retreat, you’ll want to use the strategies below to help you maximize the results you get while you’re there. Based on my insights from over a decade of being on both sides of the live event fence as both an attendee and producer of live events, here are my 10 Smart Strategies for Getting the Most from Live Events.

7 Tactics to Influence Clients and Sell More

7 Tactics to Influence Clients and Sell More

Did you know that the largest segment of your Ideal Client pool either isn’t aware of they have the problem you can solve or they are aware of it but not actively looking for a solution? In fact, at any given time, only about 3% of those clients who have the problem you can solve are actively looking for a solution by scouring the internet for answers, asking friends for recommendations, making telephone calls and so on. Most companies are in a dogfight for that 3%, which plants the businesses squarely in the red ocean talked about in Blue Ocean Strategy. If you’re only chasing that 3% with your marketing strategy, you likely find yourself swimming among some big sharks in your field.

However, if you inject greater influence into your messages by setting your clients’ buying criteria, your marketing materials (via Education Based Marketing, as well as traditional marketing copy) will not only ring true to the people who are actively looking for the solution you can provide (a very small percentage of your Ideal Clients), but you will also capture the much more numerous inactive Ideal Clients who have the problem you can solve and who are either aware but not looking for a solution or unaware they even have a problem. 

7 Questions to Discover What’s Stopping Your Success

7 Questions to Discover What’s Stopping Your Success

I would argue leveraging your passion into creating the biggest, most profitable business you can and one based on doing good for others is perhaps the noblest path of all. By doing so, you honor your own talents and yearnings and you create the means by which to serve humanity on a greater scale, as well as the resources you can share philanthropically, if you so choose. In fact, pursuing your passion isn’t irresponsible but instead completely necessary to achieve a phenomenal level of success.

But, what if you’ve got the requisite passion and purpose and you’re not finding the levels of success you want?  You may feel like you’re spinning your wheels… like you’re working your tail off and it’s getting you nowhere. 

3 Keys to Truly Knowing Your Ideal Customer

3 Keys to Truly Knowing Your Ideal Customer

If you can’t “get inside your customer’s head”, your emails, marketing messages and programs won’t connect at all or not at a deep enough level to keep your customers coming back again and again. You’ll end up wasting your time and money targeting clients who don’t have the problem you can solve and won’t buy what you’re offering.

You must figuratively turn yourself into your customer and create your messages and learning curriculum from that space. Dive deep into your customers’ minds, their emotions, their motivations, their lifestyles in order to understand them, create products and programs that serve them and connect with them so intimately that they think, “How did she know how I feel? She gets me! And she may just have the solution I’m looking for.” Using this strategy is also how you turn average customers into Raving Fans who happily buy practically everything you offer.

I’ve outlined below 3 Critical Keys to Identifying and Connecting with Your Ideal Customers, each with a series of questions to help you dig deeper and discover exactly who your Ideal Customer is. 

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Occupy the Pinnacle of Impact, Influence and Income as an Expert Trusted Advisor

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Occupy the Pinnacle of Impact, Influence and Income as an Expert Trusted Advisor

You can be the Expert Trusted Advisor for your customers. By consistently engaging in the five stages of trust building, operating with integrity and delivering with excellence, you will quickly become your customers’ Expert Trusted Advisor and see your impact, influence and income soar. 

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Save your messed up customer relationship in these 5 simple steps

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Save your messed up customer relationship in these 5 simple steps

The truth is you won’t really know how many potential customers you miss out on for every customer of yours who has a bad experience since one customer’s bad experience can have a disproportionately large impact given available technology and online social channels. The result is not only missed customers and revenue but also longer term damage to a business’s reputation, which can be very difficult to undo.

So, what should you do if you’ve inadvertently messed up an order, failed to deliver or somehow otherwise disappointed a customer and you’ve realized your mistake? 

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5 Reasons Why Turning Away Customers Will Help You Make More Money

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5 Reasons Why Turning Away Customers Will Help You Make More Money

Growing a business is tough work, and as an entrepreneur or small business, you may be tempted to try to throw a wide net and capture as many customers as possible, regardless of whether they match your Ideal Customer profile or not.  Turning away some potential business customers is not only smart, it’s necessary for your business to thrive. 

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Why Size Matters

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Why Size Matters

Guys, I’m here to tell you, size ALWAYS matters! Just to clarify, I’m talking about the passionate and purposeful “why” for being in business and the “why” that drives you to go after your dreams… as in, “Why Size” Matters. (wink)

Why do big, passionate and purposeful whys matter so much? Your “whys” play a major role in influencing whether your business thrives or fails and whether as an enterprising entrepreneur you persevere or give up. Passionate and purposeful why represent your emotional drivers, which are always more powerful than logical drivers. When you have an emotional attachment to a process or an outcome, you’re much more likely to go the extra mile and not only get to the finish line but run through it with gusto. 

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Thrive in Business and Life by Embracing Your Authentic Self

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Thrive in Business and Life by Embracing Your Authentic Self

Contrary to the message of conformity that is often touted in our society (you should look like this or act a certain way for people to like you), letting your genuine character shine will help you stand out in an ocean of sameness and connect with those people who want exactly what you have to offer.

Authenticity begins with bringing your life in alignment with your values. A disconnect between your values and how you show up in life will quickly communicate inauthenticity to those around you and erode your inner confidence. I’ve outlined a quick exercise that can help you get started on the path of embracing your uniqueness and shouting it out to the world.

Create a Life You Love Using Divine Guidance & Inner Wisdom

Create a Life You Love Using Divine Guidance & Inner Wisdom

Call it Higher Self, your Inner Guide, Divine Guidance, Angels, Spirit, God or whatever you will, but I believe we do receive spirit-centered guidance that speaks to us through inner wisdom and connection to the universal flow of energy. It may show up as a “strange coincidence”, a hint, a feeling, or simply a “knowing”. The more you can train yourself to notice and pay attention to guidance, the more your life will seem to flow along easily with fortunate and happy synchronicities lighting a path for you to follow.

Tapping into and listening to that wisdom is truly invaluable – not only will your life be flow along with less effort and stress, you can spare yourself a lot of suffering and life lessons learned the hard way. 

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What's Your Problem?!

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What's Your Problem?!

Do you ever feel like every time you gain momentum in your business, life or relationships that you hit a brick wall? That for every two steps forward you take one (or maybe three) back?

You’ve got a problem – a big problem that will keep you stuck where you are - unless you do something about it. It’s what Gay Hendricks calls the Upper Limit Problem in his fantastic book The Big Leap – Conquer Your Fear and Take Life to the Next Level. 

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Get to the Root Cause with the 5 Why’s

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Get to the Root Cause with the 5 Why’s

The Five Why’s is a process originally developed by Sakichi Toyoda of Toyota Motor Corporation to get to the root cause of a problem and identify the process that had failed (in his case, in the manufacturing of Toyota vehicles). I have tweaked the Five Why’s process to help me uncover hidden limiting beliefs, get to the root cause of being stuck in an area of my life or business and to help me identify my ideal clients.

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Stuck on Stuck

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Stuck on Stuck

I knew what I wanted – a beautiful, elegant, easy-to-use website I can add content to or hire help, as needed – it’s that there are SO MANY choices and so many of them seem so “right”. And therein lays the problem. Too many options can lead to confusion and stifle productivity and progress.

Even knowing this already, I still got stuck on being stuck. My mind just couldn’t let go of feeling like I’d make the “wrong” choice and that there was a perfect solution out there for me if I just kept searching.

What a waste of time it is to be caught in the whirlpool of decision paralysis. It not only obliterates your valuable time with little to show for it, but it drains away your energy, your creativity and your productivity.