#money

7 Tactics to Influence Clients and Sell More

7 Tactics to Influence Clients and Sell More

Did you know that the largest segment of your Ideal Client pool either isn’t aware of they have the problem you can solve or they are aware of it but not actively looking for a solution? In fact, at any given time, only about 3% of those clients who have the problem you can solve are actively looking for a solution by scouring the internet for answers, asking friends for recommendations, making telephone calls and so on. Most companies are in a dogfight for that 3%, which plants the businesses squarely in the red ocean talked about in Blue Ocean Strategy. If you’re only chasing that 3% with your marketing strategy, you likely find yourself swimming among some big sharks in your field.

However, if you inject greater influence into your messages by setting your clients’ buying criteria, your marketing materials (via Education Based Marketing, as well as traditional marketing copy) will not only ring true to the people who are actively looking for the solution you can provide (a very small percentage of your Ideal Clients), but you will also capture the much more numerous inactive Ideal Clients who have the problem you can solve and who are either aware but not looking for a solution or unaware they even have a problem. 

7 Questions to Discover What’s Stopping Your Success

7 Questions to Discover What’s Stopping Your Success

I would argue leveraging your passion into creating the biggest, most profitable business you can and one based on doing good for others is perhaps the noblest path of all. By doing so, you honor your own talents and yearnings and you create the means by which to serve humanity on a greater scale, as well as the resources you can share philanthropically, if you so choose. In fact, pursuing your passion isn’t irresponsible but instead completely necessary to achieve a phenomenal level of success.

But, what if you’ve got the requisite passion and purpose and you’re not finding the levels of success you want?  You may feel like you’re spinning your wheels… like you’re working your tail off and it’s getting you nowhere. 

3 Keys to Truly Knowing Your Ideal Customer

3 Keys to Truly Knowing Your Ideal Customer

If you can’t “get inside your customer’s head”, your emails, marketing messages and programs won’t connect at all or not at a deep enough level to keep your customers coming back again and again. You’ll end up wasting your time and money targeting clients who don’t have the problem you can solve and won’t buy what you’re offering.

You must figuratively turn yourself into your customer and create your messages and learning curriculum from that space. Dive deep into your customers’ minds, their emotions, their motivations, their lifestyles in order to understand them, create products and programs that serve them and connect with them so intimately that they think, “How did she know how I feel? She gets me! And she may just have the solution I’m looking for.” Using this strategy is also how you turn average customers into Raving Fans who happily buy practically everything you offer.

I’ve outlined below 3 Critical Keys to Identifying and Connecting with Your Ideal Customers, each with a series of questions to help you dig deeper and discover exactly who your Ideal Customer is. 

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5 Reasons Why Turning Away Customers Will Help You Make More Money

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5 Reasons Why Turning Away Customers Will Help You Make More Money

Growing a business is tough work, and as an entrepreneur or small business, you may be tempted to try to throw a wide net and capture as many customers as possible, regardless of whether they match your Ideal Customer profile or not.  Turning away some potential business customers is not only smart, it’s necessary for your business to thrive.