marketing

Before You Create and Sell Online Courses or Products, Do This First

Before You Create and Sell Online Courses or Products, Do This First

So you want to create an online course or digital product or even offer a new kind of service to your clients? You’ve got the idea and have mapped out a plan for your product launch. You’re ready to go! Or… are you?

Not so fast! You’re skipping an essential step that will help you avoid costly missteps, create products your ideal customers can’t wait to buy and which sets your online business up to sell more with a lot more ease. Keep reading to find out what the critical step is before you ever start validating your idea or creating, marketing and selling your new course, product or service.

Struggling with making sales online? Use this tool.

Struggling with making sales online? Use this tool.

If you’re an online entrepreneur and you’re struggling to make sales, I feel your pain.

You’re in the same boat I was when I started my online business not so long ago.

Figuring out the all complicated tools that people say you HAVE to have is close to impossible if you're not a techie. I’ve spent countless hours pouring over tutorial videos, how-to instructions and pulling my hair out for a lot of it.

Even though I’ve managed to figure out a lot of it, I wondered, “Why can’t selling your stuff online be simple?”

Well... there is a simpler way with a tool I'm so glad I started using. 

Stop Wasting Your Time with Marketing that Doesn't Make You Money

Stop Wasting Your Time with Marketing that Doesn't Make You Money

Do you ever get stuck trying to figure out what kind of content to post? Wonder how to make your content marketing efforts pay-off in sales and cash in the bank? I'm breaking down the simple 5-step formula that solves both issues during this multi-part video series. 

In Part 5, I show you the easy way to create a profitable content marketing plan.

Make your Marketing Plan Pay Off!

Make your Marketing Plan Pay Off!

Want the 5 Simple Steps to Creating Your Profitable Marketing Plan? Today I'm doubling up to help you create a plan for connecting with your target audience faster, serving them more deeply and which helps you book more clients. (And who doesn't want to do that?)

In this video, you'll learn how to come up with a list of topics that will deeply connect with your audience and how to sequence them to increase your sales.

Get the Steps to Creating a Profitable Marketing Plan (the Easy Way)

Get the Steps to Creating a Profitable Marketing Plan (the Easy Way)

Ever get stuck trying to figure out what kind of content to post?

Wondering how to make your content marketing efforts pay-off in sales and cash in the bank?

I'm breaking down the simple 5-step formula that solves both issues during this multi-part video series. Watch the video below to discover the second critical step in creating a marketing plan that actually helps you put money in the bank!

This is Part 2 of 5.

The Big Marketing Mistake that Keeps You Earning Less than You Deserve

 The Big Marketing Mistake that Keeps You Earning Less than You Deserve

If you’re reading this, it’s likely because something inside you is calling you to do something bigger with your life. There’s a part of you that knows you’re meant to be more and receive more than your current circumstances, whatever they may be. And part of that is having the confidence and the systems that allow you to build a thriving business so you can do the work that is yours to do and serve the people who you’re uniquely qualified to serve.

But, you can’t build a thriving business that serves your clients in the highest way if you’re struggling, working your fingers to the bone or have inadvertently created another J-O-B for yourself that you resent.

In my previous post, I debunked the myth that says if you increase your fees, you’ll lose clients or not get any to begin with. I addressed just about every possible concern or excuse you could have to not charge what you know you’re worth. If you haven’t read that post yet, please read it. It contains critical mindset shifts that will allow you to finally push past your fears and confidently stand in the value you provide, charge for it and get it.

Now we’re going to jump into debunking one of the big marketing strategies that keeps so many business owners struggling financially.

5 Powerful Steps for Attracting and Enrolling High-End Clients

5 Powerful Steps for Attracting and Enrolling High-End Clients

Did you know that serving high-end clients plays a key role in growing your business well into the six figures.?Most transformational entrepreneurs use a one-on-one, dollars-per-hour service model and at some point, you max out on the number of clients you can serve in a week or month.  Because your income is a result of the simple math of number of clients multiplied by the fee per client, increasing the fee per client is the only way to increase your income in the one-on-one model. That means you need at least some of your clients to be high-end if you want to generate more income.

What can you do to start attracting those highly desirable premium clients? In this article I walk you through five simple steps for attracting your right-and-perfect high-paying clients. Let’s dive right in so you can start using these strategies right away.

Occupy the Pinnacle of Impact, Influence and Income as an Expert Trusted Advisor

Occupy the Pinnacle of Impact, Influence and Income as an Expert Trusted Advisor

You can be the Expert Trusted Advisor for your customers. By consistently engaging in the five stages of trust building, operating with integrity and delivering with excellence, you will quickly become your customers’ Expert Trusted Advisor and see your impact, influence and income soar. 

5 Simple Steps to Saving a Customer Relationship When You’ve Messed Up

5 Simple Steps to Saving a Customer Relationship When You’ve Messed Up

The truth is you won’t really know how many potential customers you miss out on for every customer of yours who has a bad experience since one customer’s bad experience can have a disproportionately large impact given available technology and online social channels. The result is not only missed customers and revenue but also longer term damage to a business’s reputation, which can be very difficult to undo.

So, what should you do if you’ve inadvertently messed up an order, failed to deliver or somehow otherwise disappointed a customer and you’ve realized your mistake?